After football

After football

President Luís Inácio Lula da Silva and Pelé in commemoration for 50 years since the first World Cup title won by Brazil in 1958, at the Palácio do Planalto, 2008.

Prime Licensing, the company created and owned by the long time friend and fashion businessman Jose Alves de Araujo, now manages the Pele brand including contracts with Puma AG, Pelestation, QVC, Fremantle Media, Pele L'uomo and Pele Arena coffee houses, amongst others.
The most notable area of Pelé's life since football is his ambassadorial work for various bodies. In 1992, Pelé was appointed a United Nations ambassador for ecology and the environment.
He was awarded Brazil's Gold Medal for outstanding services to the sport in 1995, Brazilian President Fernando Henrique Cardoso appointed him to the position of "Extraordinary Minister for Sport" and he was appointed a UNESCO Goodwill Ambassador. During this time he proposed legislation to reduce corruption in Brazilian football, which became known as the Pelé law. Pelé left his position in 2001 after he was accused of involvement in a corruption scandal, although nothing has been proved so far. In 1997 he was created an honorary Knight Commander of the Order of the British Empire.

Pelé at Bramall lane, celebrating Sheffield's 150th anniversary

Pelé scouted for Premier League club Fulham in 2002. He was chosen to do the draw for the qualification groups for the 2006 FIFA World Cup finals.
Pelé has published several autobiographies, starred in documentary and semi-documentary films and composed various musical pieces, including the entire soundtrack for the film Pelé in 1977. He appeared, alongside other footballers of the 1960s and 1970s, with Michael Caine, and Sylvester Stallone, in the 1981 film Escape to Victory, about an attempted escape from a World War II German POW Camp.

Pelé in South Africa during 2010 World Cup, June 10th, 2010.

Pelé signed a major autobiographical book deal in 2006, resulting in a giant-sized, 45 cm × 35 cm, 2,500 unit limited-edition collectible "Pelé", created by UK luxury publishers, Gloria, as the first-ever football "big book". In the same period, Pelé received a lifetime achievement award from the BBC and in June 2006, helped inaugurate the 2006 FIFA World Cup finals, alongside supermodel Claudia Schiffer. Pelé has also helped to promote viagra and raise the awareness of impotency.
Pelé was guest of honour at the world's oldest football club, Sheffield's 150th anniversary match v Inter Milan in November 2007. Inter won 5–2 in front of an appreciative crowd of nearly 19,000 at Bramall Lane. As part of his visit, Pelé opened an exhibition which included the first public showing in 40 years of the original hand written rules of football.
In 2009, he cooperated with Ubisoft on arcade football game Academy of Champions: Soccer for the Wii and also appeared in the game as a coach to its players.
On August 1, 2010, Pelé was introduced as the Honorary President of a revived New York Cosmos (2010), aiming to field a team in Major League Socce